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This book is about how your customers and future customers perceive you and your business using four basic steps: The exterior of your business. As they approach your premises, what do they see? The i...
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This book is about how your customers and future customers perceive you and your business using four basic steps: The exterior of your business. As they approach your premises, what do they see? The interior. What is their first impression as they enter your business? The staff. What is their first contact, and how do they handle the customer's needs? The marketing. How does your marketing portray your actual business?Now how does this work? One way is to act like you are a first-time customer. Or have a friend your staff doesn't know act like a customer. And through "business analysis," you will see how your business is perceived in the customer's eyes. Do this often to keep you on the cutting edge of your industry.Remember, winners never quit and quitters never win.
Enjoyed reading your book. I can hear you saying some of those things! Great Legacy.
Paul gives us a roadmap on how to break down complex problems into simple yet disciplined strategy for success.
-Laura Grunert Landscape Architect owner of Jane of all Trades. Pittsburgh Pa and North Carolina.
Keep writing books. Excellent work I really enjoyed your book. Very informative and some very simple maxim that any business can use to increase the revenue. Keep up the good work. Keep writing.
-Randy Castriota President of Castriota Metal's Pittsburgh Pa
Reading the book; I appreciate all you accomplished and the journey through before meeting me to make my accomplishments come so easily. If everyone was like me then they would know this knowledge is award winning and breeds a successful life more than just a successful business. Thank you for everything.
-Chad Rayburg President of Transformations Landscaping Pittsburgh Pa
