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This book illustrates the personal evolution of the author from childhood to young adulthood in India until he traveled to the US for higher education and then developed his professional career that s...
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This book illustrates the personal evolution of the author from childhood to young adulthood in India until he traveled to the US for higher education and then developed his professional career that shaped as well as enabled him to return as the point man to bring back the world-famous brand Coke to India! In many ways, his professional journey explains the relevance of the book title:a) The author as the prodigal returning to his native land — his second coming
b) Brand Coke coming back to India after a prolonged absence of sixteen years — its second coming
c) Growth of the acquired brands as members of The Coca-Cola Company's brand portfolio in India — its second coming
