“I Saw It in a Poem” has been added to your cart. View cart

A Different Way

Name: A Different Way
SKU: 9798894857428
Availability: InStock

Atul S. Thakkar and Carol P. Cornwell

$12.95

SKU: 9798894857428 Category: Uncategorized Tags: BUS071000, Covenant Books, EDU008000

More Info

This brief book shares personal details of how three entrepreneurs created a humanity, values-based, and financially successful company. It was 1984, an exciting time in the newly born personal computing or networking industry. Nearly thirty years before the conscious capitalism movement began, and a decade or more before corporate social responsibility was a topic in boardrooms, the authors established Attronica Computers, Inc. Their belief was that financial and economic success would come from following moral or ethical, legal, and humanity-oriented business principles, while serving customers to achieve the same results for them. What you will learn from this book is that value-driven profitability comes from many opportunities in everyday business life. You will see them when you look at and hear the people around you: your employees, your customers. This book is written in quick-to-read, conversational format, with thoughtful discussion questions at the end of each chapter.